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Caso de éxito PrestaShop: Truekit.com
Desde PrestaShop estamos identificando proyectos que consideramos casos de éxito basados en muchos y variados factores como los niveles de facturación alcanzados, la escalabilidad, la internacionalización ….
En este caso nos encontramos con el proyecto https://truekit.com/es/ una tienda online especializada en la venta y compra de tarjetas regalo de distintas tiendas todas muy variadas, desde Netflix y Nintendo a Repsol y Twitch, presentado de mano de Santiago Rodríguez-Losada, fundador y CEO de la empresa.
Origen del proyecto
El proyecto surge en 2013 debido a su experiencia y de alrededores de encontrarse con tarjetas regalo en su casa las cuales caducaban, eran olvidadas o simplemente se desechaban surgiendo la idea de poder monetizarlas mediante el nuevo servicio que ofrecían al poder cambiarlas por puntos, dinero u otras tarjetas regalos.
Además, año a año han ido evolucionando hasta ofrecer también servicio a marcas el cual consiste en servir también como plataforma en la que puedan ofrecer sus tarjetas regalas aumentando su mercado.
Datos y KPIS del proyecto
- Ratios de crecimiento start-up durante 7 años gracias a la digitación de la tarjeta regalo.
- Se basa en la fidelización de los clientes, de los cuales un gran porcentaje vuelven a usar la plataforma.
Informaciones sobre PrestaShop en el proyecto
Es un proyecto lanzado con PrestaShop desde el inicio en el cual se encuentran en la versión 1.16 manejado por la empresa técnica exterior. Usan varios módulos basados bastante en su tipo de negocio y muy personalizados.
Equipo del proyecto
Se trata de un equipo muy pequeño (2 personas), el propio fundador con el que hablamos y un encargado de las redes sociales.
Además, tienen contratada una agencia exterior técnica con la que también llevan todos los servidores.
Fuentes de tráfico principales del proyecto
Su principal base es el boca a boca invirtiendo poco en SEO, SEM…
Redes Sociales: tales como LinkedIn basado en el branding e Instagram y Facebook en las que lanzan pequeñas campañas de manera muy puntual.
Emailing: basado en recordatorios de esas campañas, nuevos descuentos o productos que pueden ser atractivos para el receptor.
Expectativas del 2021
Hablan de un futuro lleno de incertidumbre, pero en el que van a seguir buscando esa fidelización la cual es clave para su negocio mejorando la personalización de trato hacia sus clientes y rebajar lo posible sus costes.
